Setting up a business isn’t easy. Nobody said it would be, and I’d have been a fool for thinking otherwise. However, I’ve found that challenges lie in unexpected areas.
My biggest challenge has been in refining ‘my offer’ and communicating the services I offer to clients. The first edition of this website wasn’t entirely clear, with a few especially helpful critics asking:
“What exactly is it that you do?”
“I can’t work out what you’re selling. What is it?”
“It’s a lot of words saying very little.”
All very helpful, constructive feedback but questions that took a little while to answer. I spent much of July and early August pondering this sort of question before arriving at what I think are coherent, concise answers.
So, what do I offer?
- Consultancy and project support. I can help you plan and deliver projects, especially where mobile LiDAR and mapping is involved.
- Geospatial support: data capture, processing, analysis and GIS. That sort of thing.
- Scientific and technical communication: words and visuals, tailored to an audience.
- Research and development. It’s what I’ve done the most since leaving the offshore world. I love trying to find answers and develop new services.